Summary
To reap the benefits of organizational culture, leaders must align their firm’s culture with its stated purpose and business goals. An open, adaptive approach to culture that keeps the employee at the center can guide behaviors and rituals to align with the intended purpose. This report outlines an approach to organizational culture change at Mars, where leaders magnified the existing culture to support digital transformation.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).