Case Study

Make Culture An Agent Of Change

Demystifying Organizational Culture To Drive Enterprisewide Transformations

November 24th, 2021
Nick Monroe, null
Nick Monroe
With contributors:
James McQuivey, PhD , Keith Johnston , Tyler Castro , Rachel Birrell


To reap the benefits of organizational culture, leaders must align their firm’s culture with its stated purpose and business goals. An open, adaptive approach to culture that keeps the employee at the center can guide behaviors and rituals to align with the intended purpose. This report outlines an approach to organizational culture change at Mars, where leaders magnified the existing culture to support digital transformation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.