Trends Report

Make It Clear Why Prospects Should Insure With You

Digital Feature Fix: Give Prospects Compelling Reasons To Choose Your Insurance Company

December 5th, 2018
AP
August du Pont
With contributors:
Benjamin Ensor , Piers Conway , Sam Bartlett

Summary

Many people think insurance companies are all the same. And it's partly insurance companies' own fault. Our reviews for our Forrester Industry Wave™ evaluations often reveal that digital teams at insurance companies don't say clearly how their firm is different or show prospects why they should choose their insurance company over the competition. This brief illustrates some good practices from leading firms and helps digital teams understand how to display their value proposition to prospects effectively.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.