Trend Report

Make Social Media Bigger Than Marketing

Executive Overview: The Social Marketing Playbook

October 25th, 2021
With contributors:
Emily Collins, Shynise McElveen, Christine Turley

Summary

This playbook will show companies how to develop social media programs with established frameworks that create measurable business results, how to use insights from those programs to address other marketing and business challenges

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.