Report

Make Social Media Bigger Than Marketing

Executive Overview: The Social Marketing Playbook
October 25th, 2021
With Contributors:
Shynise McElveen
and Christine Turley

Summary

This playbook will show companies how to develop social media programs with established frameworks that create measurable business results, how to use insights from those programs to address other marketing and business challenges

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.