Trends Report

Make The Business Case For Programmatic Digital Media Buying

October 26th, 2015
RJ
Richard Joyce
With contributors:
Luca Paderni , Wei-ming Egelman , Laura Glazer

Summary

B2C marketers are embracing data management platforms (DMPs) and demand-side platforms (DSPs) to mine previously untapped sets of data and to inform their digital media buying practices. Marketers need to win internal stakeholders and clearly highlight the value that DMPs and DSPs can deliver beyond digital media buying. Read this report to build the business case for programmatic digital media buying.

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