Trends Report

Make Your Video Shoppable To Boost Online Conversion

Optimize Your Marketing Video For Commerce

February 23rd, 2018
NB
Nick Barber
With contributors:
Stephen Powers , Meredith Cain

Summary

Retailers and brands across all product categories must differentiate themselves online while also finding ways to successfully engage and entertain today's digitally savvy, hyper-stimulated consumer. Though it is still in early stages of use, shoppable video shows promise in addressing these issues, and it also turns passive viewers into engaged customers. This report for digital business strategy professionals details the use cases, success metrics, and steps to get started using shoppable video.

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