Data Overview Report

Making Insights Effective Is A Differentiator For Insights-Driven Businesses

Results From Forrester Insights-Driven Business Effectiveness Survey, 2022

April 13th, 2023
Boris Evelson, Vice President, Principal Analyst
Boris Evelson Vice President, Principal Analyst
Aldila Yunus, Researcher
Aldila Yunus Researcher
With contributors:
Aaron Katz , Srividya Sridharan , Kim Herrington , Fayzan Sabri , Jen Barton

You’ve invested millions (counting people, process, data investments) in your enterprise analytical applications and capabilities. Are you now reaping all the expected benefits? To fully realize the benefits, organizations need to not only invest in capabilities, but also make insights effective. Effective insights are those that are adaptive, automated, easy to use, impactful, insightful, pervasive, timely, and trusted. Data from Forrester’s Insights-Driven Business Impact And Effectiveness Survey, 2022 show what differentiates the small share of companies that achieve effectiveness from those that struggle to make insights effective.

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