You’ve invested millions (counting people, process, data investments) in your enterprise analytical applications and capabilities. Are you now reaping all the expected benefits? To fully realize the benefits, organizations need to not only invest in capabilities, but also make insights effective. Effective insights are those that are adaptive, automated, easy to use, impactful, insightful, pervasive, timely, and trusted. Data from Forrester’s Insights-Driven Business Impact And Effectiveness Survey, 2022 show what differentiates the small share of companies that achieve effectiveness from those that struggle to make insights effective.