How To Report

Making Portfolio Optimization Decisions

January 1st, 2018
With contributors:
Jeff Lash , Sam Somashekar


When optimizing an offering portfolio, product, marketing, and sales functions must evaluate each offering to determine whether it should be grown, maintained, or retired. Organizations should use a consistent and comprehensive method to score their offerings to guide their decision-making. In this report, we discuss the steps that product managers should take to follow the scoring process in the Product Portfolio Optimization Framework.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.