Trends Report

Making Programmatic Advertising Work For B2B Businesses

Find What Technology, Data, And Media Partners You Will Need To Leverage Programmatic Advertising Successfully

March 1st, 2017
Samantha Merlivat, null
Samantha Merlivat
With contributors:
Laura Ramos , Melissa Parrish , Jeremy Swire , Christine Turley

Summary

The economics of online advertising have traditionally been ill suited for B2B marketers, who rely on targeted and lead-based communications more than mass reach. But programmatic media buying and access to new data sources give them new ways of reaching both new and known prospects. This report explores how B2B marketers use programmatic advertising to serve their marketing objectives and what data, partners, and inventory sources they will need to do so effectively.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.