Summary
Today’s B2B sales professionals are finding that once-reliable tactics now consume too much time and produce too few results, so leaders are rethinking how their reps will fill the top of the sales pipeline. In this report, we examine the problems with prospecting, show how to apply structured processes to it, and highlight new tools that can help drive incremental results.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).