Best Practice Report

Making The Case For Employee Engagement Programs

September 28th, 2018

Summary

Employee lifecycle marketing (ELM) takes a holistic approach to employee programs, with the goal of driving productivity, engagement, and employee advocacy. However, a lack of understanding of employee engagement and its benefits can hinder the ELM team’s ability to garner the investment needed to execute programs effectively. In this report, we outline the key benefits senior executive leaders should highlight when communicating the value of investing in employee engagement programs to key stakeholders. In addition, the report helps managers and IT professionals appreciate the critical roles they play in supporting employee engagement efforts.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.