Best Practice Report

Making The Case For Interactive Attribution In Your Organization

May 24th, 2012
AO
Ari Osur
With contributors:
Emily Riley , Elizabeth Komar

Summary

Interactive attribution is a key measurement strategy that provides a deeper understanding of the contribution of each digital marketing contact along the customer journey. By using attribution, marketers can improve efficiency and boost performance across the digital ecosystem and beyond. But many organizations have yet to adopt attribution. This report will help you build your case to adopt interactive attribution in your firm and address the internal questions and challenges that frequently get in the way of employing attribution.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.