Best Practice Report

Managing and Measuring Partner Engagement

January 1st, 2018


Suppliers that don’t continually engage with their partners are likely to see a deterioration in key relationships over time. Engagement must be managed and measured in different ways as the supplier/partner relationship matures. Focus on three key areas that when combined best indicate partner engagement: Training, demand creation and productivity. The question is, how should a supplier judge — and quantify — relationship progression? In this report, we introduce a framework for tracking indicators of engagement that aligns with the phases of a developing channel partnership.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.