Summary
Customer service agents with skills and a connection to customers are worth the cost.
Customers know when service representatives don’t care.
If customer service calls are too short, they don’t solve problems.
AI can learn to answer questions, but not without a team of human agents to train it.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).