Best Practice Report

Mapping Competencies: Channel Marketing

January 1st, 2018
With contributor:
Dara Schulenberg


Today’s B2B channel marketing function has an exceptionally wide range of responsibilities. The channel marketing team must possess the competencies required to play multiple roles — as marketing planners, implementers, and advisors to partners within a supplier’s network. In this report, we define basic, intermediate, and advanced competencies across six core disciplines of channel marketing (see Introducing The Marketing Competency Framework).

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.