Best Practice Report

Mapping Competencies: Channel Marketing

January 1st, 2018
With contributor:
Dara Schulenberg

Summary

Today’s B2B channel marketing function has an exceptionally wide range of responsibilities. The channel marketing team must possess the competencies required to play multiple roles — as marketing planners, implementers, and advisors to partners within a supplier’s network. In this report, we define basic, intermediate, and advanced competencies across six core disciplines of channel marketing (see Introducing The Marketing Competency Framework).

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