Mapping Competencies: Content Strategy And Operations

January 1st, 2018

Christine Polewarczyk

Summary

Content strategy and operations professionals need to demonstrate competencies across four core disciplines to effectively manage the content lifecycle and meet marketing goals. Mapping the required competencies for basic, intermediate, and advanced levels of the function provides a construct for assessing its current state. A gap analysis provides the foundation for forging content professionals’ development paths, enabling them to excel as contributors to the marketing agenda and overall business objectives. This report defines basic, intermediate, and advanced competencies across four key disciplines of content strategy and operations.

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