Best Practice Report

Mapping Competencies: Content Strategy And Operations

Christine Polewarczyk
Jan 01, 2018

Summary

Content strategy and operations professionals need to demonstrate competencies across four core disciplines to effectively manage the content lifecycle and meet marketing goals. Mapping the required competencies for basic, intermediate, and advanced levels of the function provides a construct for assessing its current state. A gap analysis provides the foundation for forging content professionals’ development paths, enabling them to excel as contributors to the marketing agenda and overall business objectives. This report defines basic, intermediate, and advanced competencies across four key disciplines of content strategy and operations.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).