Best Practice Report

Mapping Competencies: Content Strategy And Operations

January 1st, 2018
Christine Polewarczyk, null
Christine Polewarczyk


Content strategy and operations professionals need to demonstrate competencies across four core disciplines to effectively manage the content lifecycle and meet marketing goals. Mapping the required competencies for basic, intermediate, and advanced levels of the function provides a construct for assessing its current state. A gap analysis provides the foundation for forging content professionals’ development paths, enabling them to excel as contributors to the marketing agenda and overall business objectives. This report defines basic, intermediate, and advanced competencies across four key disciplines of content strategy and operations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.