Summary
A demand marketing team must possess competencies across six core disciplines to fulfill its assigned responsibilities. A competency map is a tool that marketing leaders can use to assess demand marketing competencies across marketing roles and teams to determine the team’s current state. A disciplined focus on competency requirements provides a development path for the demand team to contribute to and influence revenue and meet business objectives. In this report, we introduce the Forrester Demand Marketing Competency Map to define basic, intermediate, and advanced competencies across six core disciplines of demand marketing.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).