Summary
The global account executive generates and establishes new business within an assigned territory that includes large, complex and globally distributed accounts. Mapping competencies for the global account executive is similar to the account executive role, but demands a heavier focus on cultural considerations and account complexity. Mapping competencies for the global account executive role provides consistency and continuity in an organization’s sales approach to winning global accounts.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).