Best Practice Report

Mapping The Corporate Audience

January 1st, 2018

Summary

Many B2B corporate marketing, brand, and communications initiatives miss the mark because they aren’t rooted in a clear understanding of the range of corporate audiences that must be reached. A corporate audience framework is a map that visualizes the full range of audiences to which the corporate brand must appeal. Creating or referring to a corporate audience framework is the first step in a best-in-class corporate messaging development initiative.

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