Trends Report

Mapping's Third Wave Will Unlock The Physical Future Of Business

By 2023, Cloud Giants Will Subsume The Mapping Industry And Compete For Developers With Open Mapping Platforms

October 8th, 2019
With contributors:
Allen Bonde , Jennifer Belissent, PhD , James McCormick , Emily Miller , Mike Chirokas , Emma Huff , Peter Harrison


Any developer will find building an app with location data for the physical world — whether for the internet of things (IoT), a self-driving car, augmented reality, location intelligence, and so on — to be a daunting task. Today's closed stacks and DIY data strategies mean that only the most advanced (or motivated) digital leaders will bother. To unlock the potential of hundreds of thousands of real-world apps, most developers need a better option. We've identified the new requirements for a mapping industry built on software, with a layered data architecture and open platforms.

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