Market Overview: A Slowing Economy Won't Slow Down Corporate Green IT Initiatives

Forrester's latest green IT enterprise survey reveals that the slowing economy will not derail efforts to make IT operations more efficient and less environmentally harmful. In fact, of responding companies that are changing the pace of their green IT activities in response to the economic outlook, those going faster outnumber those slowing down by 2 to 1. So the central value of green IT programs — greener IT also means saving money — is taking hold among corporate IT practioners. The survey, our fourth on this topic over the past two years, also reveals steady uptake of foundational green IT practices, including greener procurement criteria, documenting of action plans, and engagement with green IT service providers.