Summary
Few tech vendors are immune to the millions of dollars in lost revenue that amount from overpayments of channel incentives, stock-outs, gray market activity, and audit penalties/fines. Having suffered from limited channel sales and marketing visibility, many tech vendors are doubling down on channel enablement services and technologies to counter this recurring hit to profitability. They are investing in homegrown and commercially available channel data management (CDM) solutions to help them optimize incentives, inventory, revenue recognition, and compliance management processes. This report reviews the latest CDM trends, benefits, vendors, and services in the market today to help channel professionals evaluate their options.
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