Trends Report

Market Overview: Digital Commerce Solutions 2011

November 7th, 2011
With contributors:
Lily Varon , Zia Daniell Wigder , Brian Walker

Summary

In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected consumer is eschewing the traditional ownership model of buy, download, install, and use. Consumers want access to digital content and services across their connected devices, anytime, anywhere — and are increasingly embracing virtual ownership models that provide access to vast libraries of content, services, and products under subscription, usage, and other ownership models. eBusiness leaders charged with monetizing their firms' catalog of digital content, software, or online services must find digital commerce solutions that allow flexibility to trial alternative business models while supporting fulfillment across multiple consumer touchpoints. This research provides tactics for selecting digital eCommerce solutions and looks at some of the key solutions available in the market today.

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