Trends Report

Market Overview: Enterprise Sales Force Automation Solutions

Today's Solutions Are Changing The Nature Of Your Customers' Interactions With Your Sales Department

December 15th, 2014
With contributors:
Stephen Powers , Arelai Ephraim


The sales force automation (SFA) market is undergoing significant change with increasing emphasis on mobile sales capability, integration with other software products, real-time actionable insight, and usability approaching that of consumer-grade applications. Application development and delivery (AD&D) professionals need a list of representative vendor solutions that align to the solution type which best supports their organization's broader business technology (BT) agenda. This report details the ecosystem of SFA technology providers with which AD&D pros should be familiar, and the relative capabilities of available solutions.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.