Summary
The sales force automation (SFA) market is undergoing significant change with increasing emphasis on mobile sales capability, integration with other software products, real-time actionable insight, and usability approaching that of consumer-grade applications. Application development and delivery (AD&D) professionals need a list of representative vendor solutions that align to the solution type which best supports their organization's broader business technology (BT) agenda. This report details the ecosystem of SFA technology providers with which AD&D pros should be familiar, and the relative capabilities of available solutions.
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