Trends Report

Marketers: COVID-19 Demands That Brands Put Aside Marketing As Usual

March 18th, 2020

Summary

Brands will suffer short-term revenue losses, but they should build brand affinity to ensure a faster recovery. Empathize with customers, and shape your brand response around their — and the broader society’s — needs. Create cross-functional teams and Agile structures to continually refine your response to this fast-moving crisis.

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