Trends Report

Marketers Tap Publisher Data To Drive Success

Insights Inform And Inspire Marketer Messaging And Media Selections

November 16th, 2017
Susan Bidel, null
Susan Bidel
With contributors:
Melissa Parrish , Caitlin Wall , David Novitzky , Peggy Dostie


Marketers in need of first-party data to inform their marketing strategy, messaging, and media selections are wise to collaborate with publishers that have deep first-party relationships with their consumers. Mutually beneficial programs based on shared data help marketers connect with their consumers and add well-earned revenue to publisher coffers. Read this report to learn how these programs develop and what benefits marketers may expect.

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