Trends Report

Marketers: Use Email To Cultivate Your Relationship With Loyal Customers

Best Practices For Retaining Relationships Through Email

January 31st, 2017
RM
Rebecca McAdams
With contributors:
Mary Pilecki , Olivia Dynan , Christine Turley

Summary

Loyal customers engage more, spend more, and are more likely to consider and recommend a brand for future purchase. Yet loyalty and email marketers communicate with them the same way they connect with everyone else: interchangeably and without regard for relevance. In this report, we provide you with best practices to improve the way you communicate with loyal customers and turn email from a nuisance into a relationship builder.

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