B2B Marketing Budgets: The Strategic Budget Allocation Model

The Strategic Budget Allocation Model divides the effort for building the marketing budget into logical, manageable components that improve clarity, alignment, and the speed of budgeting. This model reduces waste by eliminating spend based on past budgets, shortens planning cycles by streamlining the budgeting process, and reduces one-off spending. The model ensures focus on strategically linking corporate, sales, business unit, and marketing goals to both campaign and out-of-campaign budget allocations. In this report, we introduce the Strategic Budget Allocation Model, how it guides the B2B Marketing Strategic Budget Allocation Process, and how it is organized in manageable, logical steps.