Model Overview Report

Marketing Budgets: The Strategic Allocation Model

January 1st, 2018
With contributor:


The Strategic Budget Allocation Model divides the effort of building a marketing budget into a series of logical, manageable components to improve clarity, alignment, and speed of budgeting. This model reduces waste by eliminating habitual spend based on past budgets, reducing planning cycles by streamlining the budgeting process, and cutting down on one-off spend that falls outside of campaign strategy. This approach makes it easier to focus on strategically linking corporate, sales, business unit, and marketing goals to campaign and out-of-campaign allocations. In this report, we introduce a Strategic Budget Allocation Model for the budgeting process with a series of manageable, logical steps.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.