Marketing Budgets: The Strategic Allocation Model

January 1st, 2018

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Summary

The Strategic Budget Allocation Model divides the effort of building a marketing budget into a series of logical, manageable components to improve clarity, alignment, and speed of budgeting. This model reduces waste by eliminating habitual spend based on past budgets, reducing planning cycles by streamlining the budgeting process, and cutting down on one-off spend that falls outside of campaign strategy. This approach makes it easier to focus on strategically linking corporate, sales, business unit, and marketing goals to campaign and out-of-campaign allocations. In this report, we introduce a Strategic Budget Allocation Model for the budgeting process with a series of manageable, logical steps.

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