Summary
Many marketing organizations have established an insights practice to leverage marketing and customer data for insights that will help their decision making. Once "insights" has become a common term around the department, it's time to move to the next step — reorganizing and branching out beyond marketing to share insights with other business leaders. This report lays out how CMOs can help their businesses advance their customer-obsessed marketing efforts through insights. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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