Trends Report

Marketing Leaders’ Top Priorities for New Roles: Analytics, Operations and Enablement

January 1st, 2018


High-performing marketing organizations share common characteristics, including adding competencies and headcount to support the requirements of the business. They also must maintain and continuously improve their competencies through measurement, playbooks and skills development. The 2016 CMO Study revealed that marketing operations and sales enablement roles have become high priorities for marketing leaders to add to their teams.

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