Trends Report

Marketing Maturity Starts With Collaboration To Align Budgets And Resources

July 29th, 2020

Summary

This research uses customer reference data to help marketers who are looking to make the most of their enterprise marketing technology (martech) investments. Enterprise martech budgets are not financial allocations; their structure represents the collaboration of the various roles, expertise, and financial resources required to successfully support martech across the phases of the technology deployment lifecycle. To reap the full benefits of their martech investments, marketers must leverage their technology colleagues’ support skills, data access, and technical expertise. Marketers should read this research and schedule an inquiry for further information and support.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.