Marketing Maturity Starts With Collaboration To Align Budgets And Resources

This research uses customer reference data to help marketers who are looking to make the most of their enterprise marketing technology (martech) investments. Enterprise martech budgets are not financial allocations; their structure represents the collaboration of the various roles, expertise, and financial resources required to successfully support martech across the phases of the technology deployment lifecycle. To reap the full benefits of their martech investments, marketers must leverage their technology colleagues’ support skills, data access, and technical expertise. Marketers should read this research and schedule an inquiry for further information and support.