Planning Guide Report

Marketing Operations: Planning Assumptions 2018

January 1st, 2018


SiriusDecisions has identified five planning assumptions that should drive the agenda of marketing operations leaders in 2018. Marketing operations must respond to emerging data privacy regulations that will affect data strategy worldwide. Marketing is under pressure to become more responsive, collaborative and data-driven, and marketing operations must introduce agile concepts to achieve these goals.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.