Marketing Operations: Stakeholder Interview Guide

January 1st, 2018

Cristina De Martini VP, Research Director

Summary

As the marketing operations function evolves, its leaders must continuously assess stakeholders’ needs. A complete assessment should be performed at least annually. By asking questions, marketing operations can learn about stakeholder expectations and satisfaction levels and prioritize deliverables that add value. In this report, we present a guide to facilitate marketing operations’ discussions with its stakeholders, including how to receive feedback, what questions to ask, and how to act on the findings.

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