Benchmark Report

Marketing Spend Is Back In Growth Mode

Post-Pandemic Trends Marketers Should Note As They Benchmark Their Budgets

September 16th, 2021
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Brandon Verblow, null
Brandon Verblow
With contributors:
Keith Johnston , Mike Proulx , Emily Collins , Joe Stanhope , Rusty Warner , Mary Pilecki , Tina Moffett , Jessica Liu , Joanna O'Connell , Shynise McElveen

Marketing spend is on the rebound in 2021 after a year of dramatic cuts. Marketers will capitalize on changes in consumer behavior, innovate, and tap various sources for funding. This report spells out why marketing spend is growing, where to allocate spend within your marketing budget, and how to fund this growth.

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