As Millennials continue to flow into the workforce, marketers will naturally focus more of their efforts on this emerging adult generation with increasing purchasing power. However, Millennials are not like Boomers; they are digital natives and are part of a no-person-left-behind generation that values teamwork, so now marketers are tasked with targeting a generation on different terms. Millennial attitudes and online behavior require marketers to construct skillful marketing approaches stemming from a CORE methodology in order to market more effectively at every stage of the customer life cycle.