Best Practice Report

Marketing’s Value: More Than A Lead

January 1st, 2018

Summary

While the volume and quality of leads generated have been at the forefront of marketing’s budget and headcount justification for several years now, there are a number of functions producing several more categories of output behind the scenes. Often, however, this output is forgotten on dashboards and in executive reviews, reducing its value in the eyes of management to next to nothing. This report explores key components of marketing influence, as well as how to monitor and use these components to heighten overall marketing value.

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