Marketplaces Offer Financial Services Firms Multiple Routes To Market

A marketplace approach lets firms take products and services to market in various ways and play different roles concurrently. With a marketplace, a firm can adopt different roles: direct seller, distributor via others’ marketplaces, marketplace owner, and potentially a marketplace platform provider. Firms such as Ping An design their products to be distributed by other people’s marketplaces, as well as directly. Firms such as Intuit and Finastra extend the value and enhance their own products with a specialist, niche marketplace. DBS chooses to enter adjacent areas such as travel, automotive, and property by building and owning its own marketplaces. Firms can build a platform that third parties can use to white-label or create their own marketplaces. Firms have an opportunity to scale quickly by building tools and services that underpin marketplaces.