Vision Report

Master Emerging Technology Evaluation To Differentiate Digital Business

Use A Programmatic Approach To Harness Emerging Technology

August 9th, 2022
Jacob Morgan, null
Jacob Morgan
With contributors:
Pascal Matzke , Martha Bennett , Nicola Shorten , Sam Bartlett


Digital innovators treat technology as a business asset at the core of their innovation process and harness emerging technology to seize advantage. To succeed, digital leaders need to know how to research it, scout the horizon for opportunities, and make smart, repeatable decisions about what emerging technologies to invest in. Executives involved in digital innovation and emerging technology research should read this report to learn how to build an emerging technology program, understand our framework for emerging technology evaluation, and discover links to follow-on research and tools.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.