Trends Report

Master Your Customers' Mobile Pathways

How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

November 3rd, 2015
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Nicole Dvorak, null
Nicole Dvorak
Jennifer Wise, null
Jennifer Wise
With contributors:
Reineke Reitsma , Xiaotong Duan , Matthew Izzi

Summary

Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now. Our US Consumer Technographics Behavioral Study helps you understand your customers' — and your competitors' customers' — direct engagement with your mobile app or site. We know where they stop and where they go next. CI pros can use this knowledge to improve marketing tactics, find mobile brand friends or foes, and optimize direct mobile engagement.

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