Best Practice Report

Mastering Personalization: Best Practices For Driving Engagement With Partners

March 22nd, 2024
Maria Chien, VP, Research Director
Maria Chien VP, Research Director
Carrie Hayes, null
Carrie Hayes
With contributors:
Kiri Bartels , Arianne Burnette

Summary

Gaining mindshare with B2B ecosystem partners is essential for driving successful outcomes, but many organizations still take a one-size-fits-all approach to personalizing engagement. In today’s diverse partner ecosystem, organizations can’t treat their partner community as a homogenous entity. Instead, they must recognize the unique needs and preferences of each individual within the partner organization and tailor their engagement and communications accordingly. In this report, we provide best practices for personalizing engagement with ecosystem partners to create relevance, provide value, and build loyalty over time.

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