Trends Report

Mastering The Art Of Omnichannel Retailing

Executive Overview: The Omnichannel Commerce Playbook

January 4th, 2022
With contributors:
Fiona Swerdlow , Nicole Murgia , Taylor Hansen , Marissa Fritz

Summary

Digital business leaders know that many customers use a variety of digital and physical touchpoints as they move along the path to purchase. This complexity creates challenges for retailers as they implement new strategies and tactics to meet the ever-changing expectations of omnichannel customers. Our playbook helps digital business leaders identify, plan, and launch omnichannel services and guides retailers on best practices, pitfalls, and measures of success for omnichannel shopping.

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