How To Report

Maximize Buyer Persona Impact With Internal Stakeholders

How To Package And Operationalize Personas Based On Team Requirements

April 15th, 2024
Brittany Viola, Analyst
Brittany Viola Analyst
Barbara Winters, VP, Principal Analyst
Barbara Winters VP, Principal Analyst
With contributors:
Amy Hayes , Nora Conklin , Lisa Gately , Rick Bradberry , Nicky Briggs , Hannibal Scipio , Eric Zines , Shelby Muschler , Drew Zalucky

Summary

B2B buyer personas are fundamental to achieving audience centricity, alignment, and better buyer experiences. To maximize their impact, however, organizations must present and deliver personas to teams in an accessible and actionable format. This report offers strategic guidance for tailoring persona profiles based on the specific needs of various stakeholders. Additionally, it delves into effective delivery strategies, including the integration of personas into core business processes, tools, and digital workflows.

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