Summary
Thanks to technical advances in AI and machine translation, localization is becoming a ubiquitous strategy in B2B organizations. However, few professionals know how to measure its impact, and many cannot even describe the total activity and spend across their organizations. Localization teams often default to reporting value in terms of cost, usage, and quality, making investment decisions difficult to justify. To gain a true picture of business need and impact, business leaders should measure localization across four categories: financial outcomes, audience impact, operational efficiency, and agility. This report proposes a balanced scorecard approach with examples of metrics in each area.
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