Measuring Certification's Impact On Partner Productivity

January 1st, 2018

Summary

Suppliers generally agree that partner training is important, but few can quantify its impact. Partner certification programs make B2B channel programs run more smoothly and reliably by ensuring that partner resources interacting with buyers possess the knowledge and skills to effectively describe, market, and sell a supplier’s solutions. In this report, we describe three types of partner certification and their impact on partner productivity.

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