Measuring Product Satisfaction

January 1st, 2018

Sam Somashekar

With contributor:

Summary

Qualitative and quantitative product satisfaction data should be gathered during the growth phase of Forrester’s Product Marketing and Management Model. Product managers should apply a consistent approach to tracking and measuring product satisfaction. The results of product satisfaction measurement and other sources of product feedback provide insight into customer needs and potential product enhancements. This report examines how and when to measure product satisfaction.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.