Best Practice Report

Measuring Product Satisfaction

January 1st, 2018
Sam Somashekar, null
Sam Somashekar
With contributor:


Qualitative and quantitative product satisfaction data should be gathered during the growth phase of Forrester’s Product Marketing and Management Model. Product managers should apply a consistent approach to tracking and measuring product satisfaction. The results of product satisfaction measurement and other sources of product feedback provide insight into customer needs and potential product enhancements. This report examines how and when to measure product satisfaction.

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