Best Practice Report

Measuring The B2B Revenue Engine: An Aligned Approach To Cross-Functional Review Cadences

July 10th, 2020
With contributor:

Summary

Revenue operations must interpret a wide range of performance data as it supports functional and executive leadership to guide the organization forward. Siloed functional review cadences and reporting cause inconsistency, misalignment, and limit collaboration. The common outcome of these issues is stakeholder confusion and conflict that hampers decision-making. In this report, we outline how revenue operations leaders can connect cross-functional performance to meet the various needs of senior leadership and functional teams by establishing an aligned cross-functional review cadence.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.