Measuring The Impact Of Account-Based Marketing

February 27th, 2023

With contributors:

Steven Casey , Nicole Murgia , Andrew Pelletier , Chantelle Fynn , Arianne Burnette

Summary

Robust account-based marketing (ABM) measurement helps to confirm that the ABM strategy is on track to meet its objectives, which is why metrics and goals must be closely aligned. ABM leaders can ensure they are on the path to progress by selecting different classes of metrics to demonstrate they are advancing toward their goal. This report and the accompanying template will help ABM leaders to identify the most relevant metrics to use and begin conversations about dashboarding requirements.

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