Measuring The Success Of Partner Marketing Enablement

January 1st, 2018

Summary

Suppliers use marketing enablement programs to help partner marketing resources create demand. A formal effort to enable partner marketing must include metrics for gauging progress. Measuring the success of partner marketing enables suppliers to identify and address competency and performance gaps. Along with marketing enablement programs to improve the accuracy of partner marketing, suppliers must establish metrics to track the results of these efforts. In this report, we outline how suppliers can assess the effectiveness of partner marketing enablement in the categories of knowledge transfer, skills development, and partner-led marketing.

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