Trends Report

Measuring Up: Benchmarking Your B2B eCommerce Performance

December 7th, 2018
JB
John Bruno
With contributors:
Madeline King , Allen Bonde

Summary

In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals to understand B2B budget and spending plans; feature, function, and site component priorities; and site measurement and metrics. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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