Case Study

Medecision: Creating A Customer Health Scorecard To Build Trust And Drive Growth

October 15th, 2020
Amy Bills, VP, Principal Analyst
Amy Bills VP, Principal Analyst

Summary

A reliable and consumable view of customer account health can make a broad impact across the B2B organization, from providing early warnings of churn to predicting customers’ likelihood to renew and grow. Wanting a health scorecard to enable practice management of the customer lifecycle is one thing, but building an interface, sourcing the data, and socializing and ensuring its use is quite another. This report describes how Medecision piloted an internal-facing account health scorecard to improve overall customer engagement and drive growth.

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