Case Study

Medidata Solutions: Using The Marketing-Plan-On-A-Page Template To Align Sales And Marketing

March 10th, 2020
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst

Summary

Medidata’s decision-making was siloed within sales and marketing, with no alignment of each function’s activities with overall business goals. Adopting the Marketing-Plan-On-A-Page brought the two functions together, allowing sales to preview and agree on what marketing should focus on in the next year. Sales and marketing continue to refer to the template throughout the year to ensure alignment on business objectives. In this report, we look at how Medidata created alignment between its Asia Pacific sales, marketing, and product teams by using the Marketing-Plan-On-A-Page template.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.