Case Study

Medidata Solutions: Using The Marketing-Plan-On-A-Page Template To Align Sales And Marketing

March 10th, 2020

Summary

Medidata’s decision-making was siloed within sales and marketing, with no alignment of each function’s activities with overall business goals. Adopting the Marketing-Plan-On-A-Page brought the two functions together, allowing sales to preview and agree on what marketing should focus on in the next year. Sales and marketing continue to refer to the template throughout the year to ensure alignment on business objectives. In this report, we look at how Medidata created alignment between its Asia Pacific sales, marketing, and product teams by using the Marketing-Plan-On-A-Page template.

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